Matt Smith – The Tourism Smith

Matt’s career in tourism development and marketing spans four states and territories and began in 1995 with a Bachelor of Business in Tourism awarded by Southern Cross University. Prior to this, he spent time getting his hands dirty in agriculture and in the fast-paced world of FMCG retail.

Matt has owned and operated a restaurant and held specialist and management positions in Tourism with Local Government (NSW), Regional Tourism (Victoria) and State Government (Queensland & Northern Territory).

In recent years Matt delivered niche tourism marketing and development initiatives for Tourism Queensland. Highlights include business and product development work with Queensland winemakers and Arts blockbuster marketing campaigns, including the Picasso & his collection Exhibition and an exclusive season of the Paris Opera Ballet.

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Under the mentorship of Indigenous tourism guru Mr Glen Miller and through positions with Tourism Queensland and Tourism NT, Matt has been fortunate to work with Tourism Australia, other state tourism organisations, key government agencies, Indigenous land councils and the best Indigenous tourism operators in Australia.

Additional to his campaign and project management work, Matt has extensive experience working with small tourism operators at a grass roots level across areas including feasibility, accreditation, growth strategies and international marketing activities. Matt is a current Judge for the Queensland Tourism Awards and is an advocate for the development value of awards programs. Matt is also a business partner in Obviam – a global leader in social media policy, training and marketing. Areas of Specialisation include:

  • Indigenous Tourism Strategy, Business Development & Consultation Services
  • Regional Tourism Strategy, Development & Consultation Services
  • Food & Wine Tourism Strategy & Development
  • Arts & Cultural Tourism Strategy & Development
  • Tourism Awards Mentoring, Submission Writing & Judging
  • Tourism Business Assessment
  • Tourism Business Accreditation
  • Business Plan Development
  • Risk Management Policy & Plan Development
  • Tourism Trade/Distribution Development
  • Grant Submission Writing & Acquittal
  • Media Liaison & Hosting
    • Contacts:

    Mobile: 0407 504 269
    Email: Click here